Pavement signs are double-sided signs that are usually placed outside a business and/or shop, with the aim to increase its visibility to passers-by. They are a good way to increase customer footfalls, if used strategically. If you manage to attract and intrigue a passerby with your business’s pavement sign, he/she is bound to visit your shop and can even turn into a regular customer. Below are a few tips which will help you to make the best use of pavement signs.
- Pavement signs can be used to display offers
You can use a pavement sign to display the offer of the day, or notify people of an upcoming or ongoing discount season. You can enhance the pavement sign by also adding information about your business along with the offers that you are currently running.
- Pavement signs are used to show directions
If your shop does not open up on the high street, fret not. An aptly designed pavement sign can easily redirect visitors to your shop. You can add the logo of your business along with a little information making it even easier for your visitors to find your shop. A pavement sign is actually the most inexpensive yet effective way to give directions of your shop to passers-by.
- Pavement signs can be used to display messages
You can choose to write quirky messages in some vibrant colors and/or graphics which can entice a passerby. If someone likes it, your pavement sign can even get featured on social media, thus giving your business more visibility! Always remember to include your logo on the pavement sign.
- Pavement signs are visual reminders of your business
Your pavement sign should display a clear picture of your business and have the basic information about it along with the logo.
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